Cecilia Reyes, the planning and operations manager at the David Suzuki Foundation, joined us to chat about the importance of strategic planning in the non-profit sector. The David Suzuki Foundation is a Canadian non-profit organization with a head office in Vancouver, and satellite offices in Toronto, Montreal and Ottawa. Understanding the importance of a well executed strategy for non-profit organizations, especially fairly large ones like the David Suzuki Foundation, Cecilia recently led a strategic planning process to help guide the team and the organization over the next two years.
We asked Cecilia to speak to some of her best practices for leading strategy and teams. She shared valuable insights around:
Whether you work in a non-profit organization or a for-profit business, you use strategic planning to help guide your organization. Whether you call it "strategic planning" or not is a different story.
Having worked with traditional for-profit businesses as well as non-profits with mission-based initiatives, I have found that non-profits have less direct measurement of their impact, and often need to put a greater emphasis on strategic planning.