Have you ever had a challenge with measuring the success of your strategic plan or the performance of the individuals on your team?
On this episode of our Strategy and Leadership Podcast, we were joined by Gilad Berenstein, the CEO and founder of Utrip.
Gilad grew up in Israel, where is dad worked as an artificial intelligence (AI) architect. This ignited his technology fascination at a young age. Gilad moved to Seattle for university and eventually started Utrip, an AI recommendation engine that is built for all aspects of the travel industry to help organize data to make trip planning more personal and enjoyable. He has taken this technology and applied it to help both tourists and businesses alike.
Every business will see benefits from regular strategic plan development. However, organizations that operate within fast-paced industries, such as those in technology sectors, will see additional benefits from shorter intervals between planning sessions.
As a marketing or communication director, you need to work with your team, in alignment with your organization's strategic plan, to develop strategies for conversion and growth. There isn’t much of a better feeling than turning a potential customer into a paying customer, especially if they become a repeat customer who gives your business that all-important word of mouth exposure.
One of the best ways to do this is with video. Platforms like YouTube and Vimeo, have made this more accessible than ever, while services, like Bombbomb.com, make it even easier to record a video and get it to your potential customers.
However, simply creating and posting videos is not enough. It is important to understand how to develop high quality content that will allow you to engage strategically and share your organizational values with both your current and potential customer base. This will help them understand what your organization's core values are, what you offer, and why they should buy your product or service.
Melissa Jaalaid joined us for this episode of our Strategy and Leadership Podcast to talk with us about developing strategy and leading teams in the restaurant industry. Melissa is the Director of Growth and Development at the local Vancouver chain, MeeT Restaurants. With a background in communications and human resources, Melissa has a passion for working directly with people and leading growth initiatives within the organization.
How often do you sit and write every day while you’re at work? The chances are that it’s probably more than you think.
Whether you’re writing text messages, instant messages, blog content, emails, sales reports, employee performance reviews, invoices, disciplinary notices, hand-over notes and project status updates, writing is a core part of your everyday life, so have you ever thought about the quality of your writing is affecting your performance?
“Is it impossible to change organizations or are we using the wrong approaches?” Margaret Wheatley posed this question in the preface to Whole-Scale Change, a guide on aligning action within an organization to create processes for change.
