In this episode of our Strategy and Leadership Podcast, Ryan Ouwehand, joins us to share his tips on motivating teams and leading strategy. With a love of people and a diverse background in sales, marketing, management, and brand strategy, Ryan explains why your people (both employees and clients) and business strategy are so closely linked.
High turnover is expensive – the time and money invested in staff who have left will need to be invested again for the training of new staff, and there is the additional cost of time and money spent on recruitment and hiring. Additionally, organizational culture and productivity can suffer if staff turnover is frequent. From a capital perspective (both financial and human), it is important for organizations to focus on employee retention as a part of their business strategy.
The issue could be that your action plans are missions specific measurables (KPIs) or that the actions steps (goals) themselves are unclear.
Have you ever had a challenge with measuring the success of your strategic plan or the performance of the individuals on your team?
On this episode of our Strategy and Leadership Podcast, we were joined by Gilad Berenstein, the CEO and founder of Utrip.
Gilad grew up in Israel, where is dad worked as an artificial intelligence (AI) architect. This ignited his technology fascination at a young age. Gilad moved to Seattle for university and eventually started Utrip, an AI recommendation engine that is built for all aspects of the travel industry to help organize data to make trip planning more personal and enjoyable. He has taken this technology and applied it to help both tourists and businesses alike.
Every business will see benefits from regular strategic plan development. However, organizations that operate within fast-paced industries, such as the technology sector, will see additional benefits from shorter intervals between planning sessions.
As a marketing or communication director, you need to work with your team, in alignment with your organization's strategic plan, to develop strategies for conversion and growth. There isn’t much of a better feeling than turning a potential customer into a paying customer, especially if they become a repeat customer who gives your business that all-important word of mouth exposure.
One of the best ways to do this is with video. Platforms like YouTube and Vimeo, have made this more accessible than ever, while services, like Bombbomb.com, make it even easier to record a video and get it to your potential customers.
However, simply creating and posting videos is not enough. It is important to understand how to develop high quality content that will allow you to engage strategically and share your organizational values with both your current and potential customer base. This will help them understand what your organization's core values are, what you offer, and why they should buy your product or service.