SME Strategy was founded in 2011 to help small and medium sized enterprises (SME's) create and fulfill their strategic plans.
We do that by facilitating strategic planning meetings, providing expert advice to senior leaders, and by making strategic management frameworks easy to understand and easy to access.
Why SME Strategy?
- We provide alignment, clarity and direction by using our exclusive process for strategy development
- Exceptional value: We know the benefits that you will receive from working with us and we price ourselves fairly.
- We're fun and you're going to enjoy working with us!
- We appreciate working with your organization and we do our best to adapt ourselves to your culture. Your people are important: We make a point of making strategic planning enjoyable as well as valuable.
We are a global brand and enterprise. Helping for profit and non profit organizations around the world increase their impact; and in the process transform the lives of their employees, their families, and their communities.
Our mission is to provide managers and leaders the: tools, frameworks, and expertise to help them create and execute on their strategic plans successfully.
We believe in creating value for our clients and their communities.
We believe in creativity in solving problems. We're "changing the game".
We believe in connecting: Connecting clients, connecting friends, and moving everyone towards success.
- We abide by the code of conduct set in place by the Canadian Association of Management Consultants.
"To reliably deliver relevant expertise, exceptional value and lasting impact."
Meet our leadership team:
Anthony C Taylor
Managing Partner & Lead Facilitator
Anthony C Taylor is the principal and
Anthony’s background is as an entrepreneur with over 10 years running his own small business in various industries. In his book: "I Wish I Knew" he shares his best tips for being an entrepreneur.
In 2016 he was chosen as a Global Entrepreneurship Week ambassador for Canada and SME Strategy was awarded the Palme Blue for "Microenterprise of the year" from the French Chamber of Commerce.
Anthony speaks fluent French, loves soccer, basketball, and drinking scotch.
Place of origin: Vancouver, Canada
Specializations: Marketing, Strategy and Project management.
His big hairy audacious goal: To receive the order of Canada.
Favourite quotes: “Ride the spiral to the end, you may just go where no one has been.” -TOOL
“It’s not about the years of my life, but the life of my years.”
Communication & Client Partnership Manager
Jenna has been with SME Strategy since 2014. As the communication and client partnership manager, she spends her working with industry research, strategy reviews, and strategic plan development and implementation. Additionally, she works with internal communication projects including developing web content, podcast production, and project management.
Jenna has a Master of Arts in Intercultural and International Communication from Royal Roads University, and is continuing her studies in teaching, facilitation and agile project management.
With a passion for travel, Jenna worked and lived in Sweden and Norway for three years. While abroad, she gained a wide cultural understanding of Scandinavia and developed conversational language abilities in both Swedish and Norwegian.
Jenna is an avid recreational sports enthusiast and can often be found hiking, rock climbing or walking. She also enjoys playing piano, reading, and watching anything SciFi. However, her favourite activity will always be drinking that first cup of coffee in the morning.
Her big goal: To hike Mt. Fuji!
Favourite quote: “Do or do not, there is no try.” – Yoda
Facilitators and Team Members
Ruth E. Nicholson is an International Association of Facilitators (IAF) Certified Professional Facilitator (CPF).
Specializations include: graphic and visual strategic planning, multi-party and large group facilitation, complex project process design, and conflict resolution
Her official mailbox is in Mill Creek, Washington, although she lives in the unincorporated part of Snohomish County. She was born in San Francisco, California and grew up in Lubbock, Texas. She speaks fluent Texan and a smattering of French.
She loves soccer, walking in the woods with her dog, singing the national anthem (US or other countries) at professional and semi-professional soccer matches, travel, crocheting stuffed animals and other surprises for her grandchildren, and cooking.
Her big goal: To work on a project in Australia and Antarctica (because she has worked professionally on every other continent in the world)
Favorite quote: “Happiness and peace on earth
Digital Marketing Coordinator
Jason was born and raised in Victoria, BC. He joined the SME Strategy team in May, 2019. He is currently in his fourth year of a BBA majoring in marketing, and expects to graduate in January, 2020. He has also spent time studying digital production, writing and design.
Aside from school, Jason has gained copywriting experience with various organizations in Victoria and has additional experience with freelance web design.
Jason is passionate about business, music, hockey, craft beer and Mad Men. He enjoys reading books about business, psychology and history, and always welcomes recommendations!
His big goal: To work on a Super Bowl ad.
Favourite quote: "It's hard to stay mad when there's so much beauty in the world" -American Beauty, 1999
Allison joined SME Strategy in August 2019 and is currently enrolled in her fourth year at Simon Fraser University, majoring in Communications. From an early age, Allison has always had a bright entrepreneurial spirit, and even set up her very own (fully functioning) online bakery at 13 years old! Through these mini endeavours, Allison obtained a Young Entrepreneurship Award, discovered a passion for web design, and slowly began to hone her people skills.
In her free time, you can find Allison embarking on mini and major travel ventures, so she can eat her way through new and exciting cities. If she must remain in town, you are still likely to find her life focussed on food, as she loves to bring people together through cooking, baking and great conversation...wine and cheese are typically also seated at the table. In addition to her love for food, Allison is passionate about literature. She is an avid reader and is in the midst of writing her first book.
Her big goal: To have her book(s) added to the New York Times Best Sellers List
Her Favourite Quote: “... As our island of knowledge grows, so does the shore of our ignorance.” ― John Archibald Wheeler
Other associates are available across Canada, the United States and Europe. Contact us to find the right facilitator to work with you and your team regardless of where you are in the world.