We do that by facilitating strategic planning meetings, providing expert advice to senior leaders, and by making strategic management frameworks easy to understand and easy to access. 


Why SME Strategy?

  • We provide alignment, clarity and direction by using our exclusive process for strategy development
  • Exceptional value: We know the benefits that you will receive from working with us and we price ourselves fairly.
  • We're fun and you're going to enjoy working with us!
  • We appreciate working with your organization and we do our best to adapt ourselves to your culture. Your people are important: We make a point of making strategic planning enjoyable as well as valuable. 


    We are a global brand and enterprise. Helping for profit and non profit organizations around the world increase their impact; and in the process transform the lives of their employees, their families, and their communities.


    Our mission is to provide managers and leaders the: tools, frameworks, and expertise to help them create and execute on their strategic plans successfully.


  • We believe in creating value for our clients and their communities. 

  • We believe in creativity in solving problems. We're "changing the game". 

  • We believe in connecting: Connecting clients, connecting friends, and moving everyone towards success. 

  • We abide by the code of conduct set in place by the Canadian Association of Management Consultants.

    Brand Promise:

"To reliably deliver relevant expertise, exceptional value and lasting impact."



Meet our leadership team:

Anthony C Taylor

Managing Partner & Lead Facilitator

Anthony C Taylor is the principal and lead strategic planning facilitator at SME Strategy. He holds a degree in business administration (BBA) as well as his Certified Associate in Project Management (CAPM) from the project management institute.

Anthony’s background is as an entrepreneur with over 10 years running his own small business in various industries. In his book: "I Wish I Knew" he shares his best tips for being an entrepreneur.

In 2016 he was chosen as a Global Entrepreneurship Week ambassador for Canada and SME Strategy was awarded the Palme Blue for "Microenterprise of the year" from the French Chamber of Commerce.

Anthony speaks fluent French, loves soccer, basketball, and drinking scotch.

Place of origin: Vancouver, Canada

Specializations: Marketing, Strategy and Project management.

His big hairy audacious goal: To receive the order of Canada.

Favourite quotes: “Ride the spiral to the end, you may just go where no one has been.” -TOOL

“It’s not about the years of my life, but the life of my years.”


Jenna Sedmak

Director of Communication & Client Partnerships

Jenna has been with SME Strategy since 2013. As the Director of Communication and Client Partnerships, she spends her working with industry research, project management, and strategic plan development and implementation. 

Jenna has a Master of Arts Degree in Intercultural and International Communication from Royal Roads University, as well as certifications in Agile Project Management and Advanced Facilitation, with a focus on adult education. Due to her passion for learning and teaching, she also holds a contract position with Royal Roads University as an Associate Faculty member, assisting with various aspects of course delivery in the Department of Communication & Culture. 

Jenna has worked with organizations in both the public and private sectors. She also spent three years working Scandinavia, where she developed a strong understanding of cross-cultural business operations, as well as conversational language ability in Norwegian and Swedish. 

Outside of work, she loves being involved in sports such as gymnastics, rock climbing and hiking, and enjoys other activities such as playing piano, reading, and watching just about anything SciFi. However, her favourite activity will always be drinking that first cup of coffee in the morning.

Her big goal: To hike Mt. Fuji!

Favourite quote: “Do or do not, there is no try.” – Yoda 

Facilitators and Team Members

Ruth Nicholson

Senior Facilitator

Ruth E. Nicholson is an International Association of Facilitators (IAF) Certified Professional Facilitator (CPF).

Specializations include: graphic and visual strategic planning, multi-party and large group facilitation, complex project process design, and conflict resolution

Her official mailbox is in Mill Creek, Washington, although she lives in the unincorporated part of Snohomish County. She was born in San Francisco, California and grew up in Lubbock, Texas. She speaks fluent Texan and a smattering of French.

She loves soccer, walking in the woods with her dog, singing the national anthem (US or other countries) at professional and semi-professional soccer matches, travel, crocheting stuffed animals and other surprises for her grandchildren, and cooking.

Her big goal: To work on a project in Australia and Antarctica (because she has worked professionally on every other continent in the world)

Favorite quote: “Happiness and peace on earth is not a place you must find. It is a choice you must make.”  - from her son Colin


Carl Cox


Carl Cox is a facilitator for SME Strategy. Carl is passionate about designing great strategic plans but more importantly getting then done.  In 2016, he founded the US office for an Australia based strategic planning software company and they have grown to over 300 clients.  Carl’s expertise is to design strategic plans that are built to be successful. With a focus on purpose, alignment and key performance indicators, Carl works with leaders to provide them confidence to execute.  After the plan has been designed, he follows up with leaders to assure they have developed best practices to evaluate status and prioritize goals.

Prior to joining Cascade, Carl has been an executive leader for several growth companies that has tripled in size, with a focus in accounting, finance, and operations.  Carl started his career at Coopers & Lybrand in public accounting after earning his Bachelor of Arts in Business Administration with a Concentration in Accounting from the University of Washington.

Carl has been married over 20 years and they have four children.  His favorite hobby is coaching football, basketball, and baseball for a combined 25 seasons.  Carl resides near Portland, Oregon

Jason Heckl

Marketing Manager

Jason was born and raised in Victoria, BC and joined the SME Strategy team in May, 2019. He received his bachelor's with a specialty in Marketing from Camosun College, along with a certificate in Digital Production, Writing & Design.

Aside from school, Jason gained copywriting  & marketing experience in the nonprofit sector, and has additional experience in social media and freelance web design. 

Jason is passionate about business, music, hockey, craft beer and Mad Men. He enjoys reading books about business, psychology, philosophy and history, and always welcomes recommendations!

His big goal: To work on a Super Bowl ad.

Favourite quote: "It's hard to stay mad when there's so much beauty in the world" -American Beauty, 1999

Elaine Chuong

Administrative Coordinator

Elaine joined SME Strategy in July 2020 as an Administrative Coordinator. In her role, she assists with industry research, email outreach and campaigns.

Currently, she is working towards her Marketing Management diploma at Langara College.

In her free time, you can find Elaine satisfying her appetite for new knowledge and skills by immersing herself in leadership books - her favourite author? John C Maxwell!

Away from work, Elaine loves to try out new recipes with her sister, and is passionate about all things food! Savoury or sweet! One of her dreams is to travel around the world experiencing different cultures and dishes. First country to visit is Japan and sample the fresh sushi.

Her Big Goal: To be an impact player and make a difference in her community

Favourite Quote: "You Minus Excuses = Unstoppable"