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Who Is SME Strategy?

SME Strategy Consulting was founded in 2011 to help organizations and their people create and implement their strategic plans. Today, we do this by facilitating strategic planning meetings, leading corporate training, and providing executive coaching and expert advice to senior leaders.

We are passionate about providing exceptional and adaptable service, which means working alongside our clients so we can get to know your organization’s culture. We take a people-first approach, making sure our strategic planning is valuable, enjoyable, and sustainable for your teams. You need processes and frameworks that are accessible and easy to understand, so we deliver solutions that empower you to become proficient in strategic planning and thinking so you can continue executing solutions in the future.

Your Global Partner

As a global brand and enterprise, we work with non-profit and for-profit organizations spanning various sectors and industries across the world. Our mission is to provide managers and leaders with the tools, frameworks, and expertise to help create and successfully execute their strategic plans that benefit their employees, stakeholders, and communities.

Meet Our Team

Anthony Taylor

Managing Partner & Lead Facilitator

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Managing Partner & Lead Facilitator

Anthony Taylor

Anthony Taylor is the principal and lead strategic planning facilitator at SME Strategy. He holds a degree in business administration (BBA) as well as his Certified Associate in Project Management (CAPM) from the Project Management Institute. 

Anthony has an entrepreneurial background, with more than 10 years of experience running his own small businesses in various industries. In his book I Wish I Knew, he shares his best tips for being an entrepreneur.

In 2016, Anthony was chosen as a Global Entrepreneurship Week Ambassador for Canada, and SME Strategy was awarded the Palme Blue for "Microenterprise of the Year" from the French Chamber of Commerce.

Anthony speaks fluent French and loves soccer, basketball, and drinking scotch.

Place of origin: Vancouver, Canada

Specializations: Marketing, Strategy and Project Management.

His big goal: To receive the Order of Canada.

Favourite quotes: “Ride the spiral to the end, you may just go where no one has been.” – Tool

“It’s not about the years of my life, but the life of my years.”

 

Jenna Sedmak

Director of Communication & Client Partnerships

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Director of Communication & Client Partnerships

Jenna Sedmak

Jenna has been with SME Strategy since 2013. As the Director of Communication and Client Partnerships, she spends her time working with industry research, project management, and strategic plan development and implementation.

Jenna has a Master of Arts degree in intercultural and international communication from Royal Roads University, as well as certifications in agile project management and advanced facilitation, with a focus on adult education. Due to her passion for learning and teaching, she also holds a contract position with Royal Roads University as an associate faculty member, assisting with various aspects of course delivery in the Department of Communication & Culture.

Jenna has worked with organizations in both the public and private sectors. She also spent three years working in Scandinavia, where she developed a strong understanding of cross-cultural business operations, as well as conversational language ability in Norwegian and Swedish.  

Outside of work, she loves being involved in sports such as gymnastics, rock climbing, and hiking, and enjoys other activities like playing piano, reading, and watching just about anything Sci-Fi. However, her favourite activity will always be drinking that first cup of coffee in the morning.

Her big goal: To hike Mt. Fuji!

Favourite quote: “Do or do not, there is no try.” – Yoda

Jason Heckl

Marketing Manager

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Marketing Manager

Jason Heckl

Jason was born and raised in Victoria, BC and joined the SME Strategy team in May of 2019. He received his Bachelor's degree in business administration with a specialty in marketing from Camosun College, along with a certificate in digital production, writing, and design.

Aside from school, Jason gained copywriting and marketing experience in the nonprofit sector, and has additional experience in social media and freelance web design.

Jason is passionate about business, music, hockey, craft beer, and Mad Men. He enjoys reading books about business, psychology, philosophy, and history, and always welcomes recommendations!

His big goal: To work on a Super Bowl ad.

Favourite quote: "It's hard to stay mad when there's so much beauty in the world" -American Beauty, 1999

Carl Cox

Facilitator

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Facilitator

Carl Cox

Carl is a facilitator for SME Strategy. He is passionate about designing great strategic plans and getting them done. In 2016, he founded the U.S. office for an Australia-based strategic planning software company, Cascade Strategy, which has since grown to over 300 clients. Carl’s expertise is in designing strategic plans that are built to be successful. With a focus on purpose, alignment, and key performance indicators, he works with leaders to provide them confidence to execute. After the plan has been designed, he follows up to assure they have developed best practices to evaluate status and prioritize goals.

Prior to joining Cascade, Carl was an executive leader for several growth companies that have tripled in size, with a focus in accounting, finance, and operations. Carl started his career at Coopers & Lybrand in public accounting after earning his Bachelor of Arts in business administration with a concentration in accounting from the University of Washington.

Carl has been married for more than 20 years and has four children. His favourite hobby is coaching football, basketball, and baseball for a combined 25 seasons. Carl resides near Portland, Oregon.

Elaine Chuong

Administrative Coordinator

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Administrative Coordinator

Elaine Chuong

Elaine joined SME Strategy in July of 2020 as an administrative coordinator, assisting with industry research, email outreach, and marketing campaigns.

Currently, she is working toward earning her marketing management diploma at Langara College.

In her free time, you can find Elaine satisfying her appetite for new knowledge and skills by immersing herself in leadership books. Her favourite author? John C Maxwell!

Away from work, Elaine loves to try out new recipes with her sister, and she is passionate about all things food—savoury or sweet! One of her dreams is to travel around the world experiencing different cultures and dishes. The first country on her list is Japan, to sample the fresh sushi.

Her big goal: To be an impact player and make a difference in her community.

Favourite quote: "You – Excuses = Unstoppable"

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Our Partner

Cascade Strategy Software

Cascade Strategy is our preferred software for monitoring and tracking strategy execution. We’ve partnered with Cascade to ensure that our clients remain focused on their priorities and goals through an easy-to-use tracking and reporting system.

Our Company Values

Creating a Fun Environment

What it Looks Like for You:

Most people don’t look forward to their annual strategic planning because it usually creates tough, uncomfortable conversations. But at SME Strategy, we use our experience and personality to make your strategy sessions as engaging and as enjoyable as possible. This is especially important for virtual sessions, which need a heightened level of engagement and participation to remain valuable. We want you to leave the sessions feeling like it was productive, enjoyable, and fun.

What it Looks Like for Us:

We love what we get to do every day: help people and organizations align their teams and get to where they want to go. Whether it’s in the middle of a strategy session, on a coaching call in our content, or behind the scenes, we’re not afraid to let our passion show.

Changing the Game

What it Looks Like for You:

If your organization is ambitious and entrepreneurial, you’re probably rarely satisfied with the status quo, and we’re with you. Leaders have to chart the way of the future, and sometimes the change can be uncomfortable—but we’re up to the task. As our founder, Anthony Taylor, says, “The benefits of the future have to be greater than the pain of change.” If you show your people the way, we’ll be by your side to help keep you on track.

What it Looks Like for Us:

SME Strategy was created to help teams reach the future they see for themselves. To do that, we must be innovators. We know there are bigger and more established companies out there, but we’re doing strategic planning our way: by making it approachable, easy to understand, and personal. It’s how we help people all over the world, and we’re going to keep going until the wheels fall off.

Exceptional Customer Service

What it Looks Like for You:

We want to make sure that if you come to us for guidance or resources, you get the support you need. This is one of the reasons we create so much content, host amazing podcasts guests, and personally follow up with each form submission. We’re here to help you, because we know you help people.

What it Looks Like for Us:

We’ll do what it takes to get you where you want to go. How? By really listening, understanding what you need and where you’re at, and providing the best possible solutions. Whether this means sharing some tough love or pure compassion, we are here for you 100%.

Personal Ownership

What it Looks Like for You:

Our goal is to empower you to execute your strategic plan without the use of a consultant. This means we’ll make sure each concept is absorbed and understood, instead of just checking the box to make sure that it’s done. We want to elevate your skills so you can cascade your plan down to your team. We’re here to help every step of the way.

What it Looks Like for Us:

Each member of our team has their own domain of expertise, and we want them to be proud of the work they do. That’s why we value ownership and independence when it comes to workplace responsibilities. That doesn't mean that we work alone (although we do work remotely); it means we put full trust in our people to do their best work, deliver excellent customer service, and spend time on personal development.

Let Our Expertise Work for Your Organization

Get in touch with our team today to help set your people on the path towards alignment, execution, and achievement.

Contact Us