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Strategic Planning and Management Insights

6 Steps Small Businesses Should Take to Create an Effective Digital Marketing Plan

[fa icon="calendar'] August 20 / by Ray Wang posted in Marketing, Business strategy, Small Business

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Developing an effective digital marketing strategy requires customer, competitor and industry analysis, an understanding of different digital tools, and concrete quantifiable goals.

To create a comprehensive digital marketing strategy, take the following six steps:

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Amazon Prime Business Strategy for Customer Acquisition

[fa icon="calendar'] July 15 / by Anthony Taylor posted in Marketing, Business strategy, Business news, case study

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Today is July 15th, and it's Amazon Prime day, declared a day with better deals than Black Friday. I took a peek, and so far it's pretty good. 

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Forget Customer Loyalty Cards - Join the disloyalty trend!

[fa icon="calendar'] March 16 / by Jenna Sedmak posted in Business management, Marketing, Business strategy, Customer Service

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As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.

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Strategy to Market Your Business: Be Unique

[fa icon="calendar'] May 23 / by Anthony Taylor posted in Business strategy, Marketing, Strategic planning

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Marketing your business (or making sure you have a strong marketing and communication team) is crucial to growing your organization. Since you can't be the best at everything, create your messages around why your products or services are great or unique. 

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Do You Know the Rule of 7 and Why it's Important For Your Business Strategy?

[fa icon="calendar'] May 01 / by Anthony Taylor posted in Marketing, client acquisition, Business strategy

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Social media, print media, presentations,email newsletters, content marketing and networking are part of a great marketing strategy. But, which one is best?

If I had to pick one, I wouldn't - I'd pick all of them together.

Have you heard of the rule of 7?

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Listen to Your Customers: They are the Ones Shaping Your Strategy

[fa icon="calendar'] April 29 / by Anthony Taylor posted in Strategic planning, Business strategy, Marketing, Customer Service

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Do you believe in the adage that the customer is always right?

I don't.

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Networking events in Vancouver March 4th - 10th

[fa icon="calendar'] March 03 / by Anthony Taylor posted in Marketing, vancouver

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It's another amazing week in Vancouver, and it's time to get out to some more events. Let's March fourth. (see what I did there)

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