Bill Bice is the Executive Chairman of Boomtime Word of Mouth Marketing and the Co-CEO of nQ Zebraworks. Having started or invested in over 25 different businesses over the course of his career, Bill brings some valuable marketing and business-building experience to the Strategy & Leadership Podcast.
On this episode, Bill breaks down his approach to building businesses, understanding & re-connecting with customers, the impact of marketing and much more.
Ryan Berman an author and the founder of Courageous, a consultancy that uses a 'special forces' approach to problem solving, storytelling and leadership. Today, Courageous works with well known brands like the National Football League, Caesars Entertainment and Johnson & Johnson.
Developing an effective digital marketing strategy requires customer, competitor and industry analysis, an understanding of different digital tools, and concrete quantifiable goals.
To create a comprehensive digital marketing strategy, take the following six steps:
Today is July 15th, and it's Amazon Prime day
As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.
Marketing your business (or making sure you have a strong marketing and communication team) is crucial to growing your organization. Since you can't be the best at everything, create your messages around why your products or services are great or unique.
Social media, print media, presentations,email newsletters, content marketing and networking are part of a great marketing strategy. But, which one is best?
If I had to pick one, I wouldn't - I'd pick all of them together.
Have you heard of the rule of 7?
