Developing an effective digital marketing strategy requires customer, competitor and industry analysis, an understanding of different digital tools, and concrete quantifiable goals.
To create a comprehensive digital marketing strategy, take the following six steps:
So today is July 15th and it's Amazon Prime day
Let’s say you’re the CEO of your business and I asked you how you measured success.
As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.
Social media, print media, presentations,email newsletters, content marketing and networking are part of a great marketing strategy.
Which business do you think is more successful?
It's another amazing week in Vancouver, and it's time to get out to some more events. Let's March fourth. (see what I did there)
