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Strategic Planning and Management Insights

6 Steps Small Businesses Should Take to Create an Effective Digital Marketing Plan

[fa icon="calendar'] August 20 / by Ray Wang posted in Marketing, Business strategy, Small Business

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Developing an effective digital marketing strategy requires customer, competitor and industry analysis, an understanding of different digital tools, and concrete quantifiable goals.

To create a comprehensive digital marketing strategy, take the following six steps:

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Amazon Prime Business Strategy for Customer Aquisition

[fa icon="calendar'] July 15 / by Anthony Taylor posted in Sales, Marketing, Business strategy, Business news

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So today is July 15th and it's Amazon Prime day, declared a day with better deals than Black Friday. I took a peek, and so far it's pretty good. 

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You’re on the same team, but are you shooting at the same net?

[fa icon="calendar'] June 16 / by Anthony Taylor posted in Marketing, Business strategy

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Let’s say you’re the CEO of your business and I asked you how you measured success.

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Forget Customer Loyalty Cards - Join the disloyalty trend!

[fa icon="calendar'] March 16 / by Jenna Sedmak posted in Business management, Marketing, Business strategy, Customer Service

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As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.

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Do You Know the Rule of 7 and Why it's Important For Your Business Strategy?

[fa icon="calendar'] May 01 / by Anthony Taylor posted in Marketing, client acquisition, Business strategy

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Social media, print media, presentations,email newsletters, content marketing and networking are part of a great marketing strategy. But, which one is best?

If I had to pick one, I wouldn't - I'd pick all of them together.

Have you heard of the rule of 7?

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Listen to Your Customers: They are the Ones Shaping Your Strategy

[fa icon="calendar'] April 29 / by Anthony Taylor posted in Strategic planning, Business strategy, Marketing, Customer Service

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Do you believe in the adage that the customer is always right?

I don't.

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The success of your marketing depends on 3 things.

[fa icon="calendar'] April 19 / by Anthony Taylor posted in Marketing, Business strategy

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Which business do you think is more successful?

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