Up means down and down means up — We’ve all had colleagues who make it a practice of denying what we know is real. It happens in politics, science, business and anywhere: people whose beliefs are a million miles away from reality.
In this episode of our Strategy & Leadership Podcast, we were joined by Jacob Baadsgaard Founder & CEO of Disruptive Advertising. Jacob began his career in the web analytics industry, eventually moving into marketing after working with various enterprise and Fortune 100 organizations to track their marketing efforts and data insights. Jacob founded Disruptive Advertising as an entrepreneur, and the organization now has over 150 employees.
In today’s business landscape, companies have two choices — embrace innovation, or fade into obscurity. As a result, many companies are striving to develop a culture of innovation, where unconventional ideas are welcome, risk-taking is encouraged, and teams communicate openly.
We’re excited to announce that our Managing Partner, Anthony Taylor, will be speaking at the Engage Strategy Conference that will be held April 28-30 in Portland, Oregon. Hosted by Cascade Strategy, the leading strategic planning software provider, this conference aims to develop excitement around strategy, help senior leaders and managers to develop and focus their teams, and to share strategic insights between attendees.
Your organizational values consist of all of the behaviours that exist within your business - not just the positive values you want to have, but also negative or neutral behaviours that are being acted out.
Values and behaviours are closely tied to your company culture and can have an impact on those within as well as outside of your organization. Evaluating and understanding the current values and behaviours that are active within your organization can help you pinpoint which ones you would like to continue to reinforce and reward, and which ones you hope to change or add to your organization (i.e. what types of behaviours do we hope to see in the future?)
When developing a strategic plan, we break it down into 6 areas: Vision, Mission, Strategic Priorities, Objectives, Measurable Goals and Tactics . A strong strategic plan is developed in this order, starting with the vision. Developing your organization's vision is so much more than jotting down a few quick lines and calling that a vision statement.