As a Manager, CEO, Executive Director, or another member of a leadership team, you might not be the one using Instagram in your organization as part of your strategy. You can, however, learn from it when it comes to implementing your own business strategy and change management initiatives.
As you know, Business Strategy is all about creating a position relative to your competition.
When talking to entrepreneurs, a topic that frequently arises is social media. Especially with younger, more tech-savvy business people, their first concern is how they will beef up their online presence to benefit their business. Is social media a great tool for communicating with clients? Yes. Is it necessary for your small business? It depends.