Shawn's vast experience, which includes time as the Director of Social and Media Relations for Telus, has led him to become an expert in reputation management and helping organizations manage change and crises.
As a Manager, CEO, Executive Director, or another member of a leadership team, you might not be the one using Instagram in your organization as part of your strategy. You can, however, learn from it when it comes to implementing your own business strategy and change management initiatives.
Business strategy is all about creating a position relative to your competition.
Social media has become part of many businesses' marketing strategy, because they figured that's what they should be doing. Some companies have invested a lot of time and money into engaging with their consumers, becoming more transparent, and reacting to PR in a very open way. On the other hand, some organizations and business owners are unsure if they should be using social media.
When talking to entrepreneurs, a topic that frequently arises is social media. Especially with younger, more tech-savvy business people, their first concern is how they will beef up their online presence to benefit their business. Is social media a great tool for communicating with clients? Yes. Is it necessary for your small business? It depends.