As a management consultant and strategic planning facilitator, I'm used to seeing mission and vision statements as well as core values as part of strategic plans and on corporate "About us" pages. It's a great way to let prospective clients understand who they might begin to work with and helps to share part of the company future with prospective and current employees.
As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.
Do you believe in the adage that the customer is always right?