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Strategic Planning and Management Insights

Why NOW is the time to Niche Down & Reconnect with Your Customers - Interview with Bill Bice

[fa icon="calendar'] September 10 / by Anthony Taylor posted in Marketing, Customer Service

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Bill Bice is the Executive Chairman of Boomtime Word of Mouth Marketing and the Co-CEO of nQ Zebraworks. Having started or invested in over 25 different businesses over the course of his career, Bill brings some valuable marketing and business-building experience to the Strategy & Leadership Podcast.

On this episode, Bill breaks down his approach to building businesses, understanding & re-connecting with customers, the impact of marketing and much more. 

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Do You Share Your Business Strategy With Your Customers?

[fa icon="calendar'] July 31 / by Anthony Taylor posted in Strategic planning, Business strategy, Customer Service

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As a management consultant and strategic planning facilitator, I'm used to seeing mission and vision statements as well as core values as part of strategic plans and on corporate "About us" pages. It's a great way to let prospective clients understand who they might begin to work with and helps to share part of the company future with prospective and current employees.

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Forget Customer Loyalty Cards - Join the disloyalty trend!

[fa icon="calendar'] March 16 / by Jenna Sedmak posted in Business management, Marketing, Business strategy, Customer Service

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As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.

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Listen to Your Customers: They are the Ones Shaping Your Strategy

[fa icon="calendar'] April 29 / by Anthony Taylor posted in Strategic planning, Marketing, Business strategy, Customer Service

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Do you believe in the adage that the customer is always right?

I don't.

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