Director of Strategy for Havas Montreal, John Pankert, joined us to chat on our Strategy and Leadership podcast. Havas is one of the biggest advertising groups in the world, and they work with integrated campaigns and a variety of clients on digital products and projects.
There are 70 people in the Montreal office, including advertising teams, front and back end developers, content creators, and an in-house strategy team. There are six people on the strategy team who are able to work with diverse strategy needs a client might have. John and his team help clients define their strategy and positioning, create team buy-in, and then build the organization's branding and positioning from that strategy.