Fostering alignment and generating buy-in is an important part of the strategic planning process that should be started early on. Although organizational and departmental leaders may be the ones in the strategic planning meeting, employees can and should be consulted prior to and after the session. Questionnaires, interviews, and face-to-face conversation are great ways to generate employee participation throughout the process.
Your organizational values consist of all of the behaviours that exist within your business - not just the positive values you want to have, but also negative or neutral behaviours that are being acted out.
Values and behaviours are closely tied to your company culture and can have an impact on those within as well as outside of your organization. Evaluating and understanding the current values and behaviours that are active within your organization can help you pinpoint which ones you would like to continue to reinforce and reward, and which ones you hope to change or add to your organization (i.e. what types of behaviours do we hope to see in the future?)
Every business will see benefits from regular strategic plan development. However, organizations that operate within fast-paced industries, such as the technology sector, will see additional benefits from shorter intervals between planning sessions.
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If you searched for vision statement examples and then came to this article to figure out if you need one, I invite you to consider that what you need is much more than just a vision statement. I believe that you instead want a clear picture of the future that your team can get behind so they know where they are going and how to get there.
We could make an exhaustive list of great sounding examples of vision statements that you could look at and then try to squish the future you want into this tiny box that sounds good.
Which option do you prefer?
You and your team have gone through the process of creating a strategic plan, and now you need a strategy for how you're going to share the plan with your team and stakeholders.
Communicating your vision, mission, and strategy one time is not enough. You need to constantly and consistently engage your team in the direction of the organization and continuously communicate how you (the people and the organization) will get there and why this is important.
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In other posts, we have talked about the importance of regular strategic planning sessions. While strategy sessions are important, the first step to take is to align your people. When your team understands your organization's vision, mission, values and goals, every decision they make can be aligned with these important aspects of your business. Alignment helps to reduce or eliminate cross-departmental and team silos, resulting in better communication between your people, which will help them better implement the strategic plan.
Director of Strategy for Havas Montreal, John Pankert, joined us to chat on our Strategy and Leadership podcast. Havas is one of the biggest advertising groups in the world, and they work with integrated campaigns and a variety of clients on digital products and projects.
There are 70 people in the Montreal office, including advertising teams, front and back end developers, content creators, and an in-house strategy team. There are six people on the strategy team who are able to work with diverse strategy needs a client might have. John and his team help clients define their strategy and positioning, create team buy-in, and then build the organization's branding and positioning from that strategy.