By Anthony Taylor - September 02, 2026
Why Franchisees Quit the Idea, Not the Brand: Ex-Tropical Smoothie CEO Mike Rotondo on the "Second Signature"
Mike Rotondo has run growth and operations at four national franchise brands: Tropical Smoothie Cafe, Edible Arrangements, Altitude Trampoline Parks, and now the pet care concept Skiptown. Across all four, his focus has stayed the same: sustainable growth, not growth for its own sake.
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