Strategic Planning and Management Insights

Goals, Objectives, Measures Targets, Pillars, Strategic priorities: These things all mean different things to different people. While there is no one right way to interpret each term, you do need to agree on which ones you and your team will use when developing your strategy.

In any organization, efficient communication internally is a driving factor of success and employee morale. When employees are able to understand each other, they’re able to work better together and therefore create a better experience for the customers as well. A strong communication flow allows a message to go from top to bottom, laterally, and even diagonally across departments. However, having an effective communication flow is easier said than done.

In this episode of our Strategy and Leadership Podcast, we were joined by Andrew Budkofsky, the Chief Revenue Officer (CRO) at Digital Trends. Andrew has a rich background in media and technology, and has worked with cable television, web TV, interactive technologies and sales.

Currently leading the sales team at Digital Trends, Andrew is involved with the latest technologies in the communications and media world. 

In this interview, I chatted with Charles Jessup, who is an internal facilitator for an Oil and Gas company in Texas. On a daily basis, Charles leads and facilitates meetings, workshops and events  for internal managers and leaders within the company, looking to improve their side of the organization. By working with a facilitator, these managers gain a variety of benefits such as:

For this video blog, I was inspired by two holidays that are centred around creating good relationships with those closest you.

Your Communication Strategy is Part of Business Structure

There are only two kinds of business structure: adequate and inadequate.

In an inadequate structure behaviour and results oscillate, go around in circles and lead to the question, “Haven’t we been here before?” Neither employees nor customers can follow what we’re saying or doing. We’re inconsistent because we ‘communicate’ without thought about purpose, goal and values. We lose sight of what we want people to do with the communication, making the communication a waste of effort.

With an adequate structure the entire business is moving forward, adjusting for bumps in the road and demonstrating resilience. In an adequate structure, behaviour and results evidence common purpose, goals and consistently mindful communication.