Your Communication Strategy is Part of Business Structure
There are only two kinds of business structure: adequate and inadequate.
In an inadequate structure behaviour and results oscillate, go around in circles and lead to the question, “Haven’t we been here before?” Neither employees nor customers can follow what we’re saying or doing. We’re inconsistent because we ‘communicate’ without thought about purpose, goal and values. We lose sight of what we want people to do with the communication, making the communication a waste of effort.
With an adequate structure the entire business is moving forward, adjusting for bumps in the road and demonstrating resilience. In an adequate structure, behaviour and results evidence common purpose, goals and consistently mindful communication.