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    SME Strategy Consulting's Blog

    By Anthony Taylor - October 31, 2011

    Freemium, a Model Explained

    How do people make money with an app or program that they give away for free?

    There are a few reasons someone might give away their product for free to get people to use it. The most common ones are: advertisements, in-app sales, or up selling to the paid version of their product.

    Generally, the...

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    Scorecard team assessment

    5 Minute Alignment Scorecard

    Use this free tool with your team to being the conversation about where you're aligned, and where you're not.
    Download for free

    Double Up Promotion from Starbucks

    By Anthony Taylor - August 17, 2011

    The Potential Pitfalls of Discount Pricing

    By Anthony Taylor - July 22, 2011

    Using Social Networks like Facebook to Power Your Business

    By Anthony Taylor - July 09, 2011

    How UPS Used Supply Chain Analysis to Save Money and the Environment

    By Anthony Taylor - July 09, 2011

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