Wilmington Tennis is a startup in the greater Toronto area trying to move through public procurement to get the ball rolling on their tennis programs that support the community. Working with public organizations is easier said than done, and takes a specific strategy to get into the hearts and minds of the decision makers.
Market research isn’t something you just do on a one time basis when developing your business plan. It is an ongoing activity that needs to be part of your business development as the market may change over time. Don’t be that business owner who believes they can develop or market a product that everyone will want. You’ll end up wasting money by not targeting the right customer for your product or service.