By Anthony Taylor - October 05, 2011
Event Marketing, a Lesson from Professional Sports
This past weekend I attended the re-opening of BC Place (in Vancouver), and I started thinking of all the work that was put into this event, and all the things that can go wrong with a huge event like a stadium opening.
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5 Minute Alignment Scorecard
Use this free tool with your team to being the conversation about where you're aligned, and where you're not.
