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Strategic Planning and Management Insights

Do You Know the Rule of 7 and Why it's Important For Your Business Strategy?

[fa icon="calendar"] May 01 / by Anthony Taylor

Social media, print media, presentations,email newsletters, content marketing and networking are part of a great marketing strategy. But, which one is best?

If I had to pick one, I wouldn't - I'd pick all of them together.

Have you heard of the rule of 7?

You business doesn't build trust with someone until they have seven (or more) interactions with you.

Approximately:

  • 2% of sales are made on the 1st contact
  • 3% of sales are made on the 2nd contact
  • 5% of sales are made on the 3rd contact
  • 10% of sales are made on the 4th contact
  • 80% of sales are made on the 5th contact

(via: daybreakvirtual.com)

I'm an advocate of using a multi channel strategy for marketing because it helps create touch points on various platforms. Your prospects are presented with marketing messages everyday, and it's your job to "STICK" in their mind. If you do a good job at sticking, when your prospects are ready to buy, you'll be the one that they think of. 

Don't get discouraged if your first or second attempts aren't successful.You constantly need to be at top of mind, and continually be offering value before your customer will choose you as the best option for their purchase.

Use the Rule of 7 and aim to have seven positive "touches" between you and your prospect before you ask for the sale.

 

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Topics: Marketing, Business strategy, client acquisition

Anthony Taylor

Written by Anthony Taylor

Anthony Taylor is thought leader on strategy and leadership. He's a published author on the subject of entrepreneurship and strategy, Anthony can be found doing keynotes in both French and English. You can connect with him on Twitter @anthonyctaylor and have him work with your team on your strategy and organizational development.

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