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Strategic Planning and Management Insights

Susan Ranford

Susan Ranford is an expert on career coaching, business advice, and workplace rights. She has written for New York Jobs, IAmWire, and ZipJob. In her blogging and writing, she seeks to shed light on issues related to employment, business, and finance to help others understand different industries and find the right job fit for them.

Recent Posts

How Marketing Directors Can Use Video Strategically for Conversion and Growth

[fa icon="calendar'] October 16 / by Susan Ranford posted in Strategic planning

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As a marketing or communication director, you need to work with your team, in alignment with your organization's strategic plan, to develop strategies for conversion and growth. There isn’t much of a better feeling than turning a potential customer into a paying customer, especially if they become a repeat customer who gives your business that all-important word of mouth exposure.

One of the best ways to do this is with video. Platforms like YouTube and Vimeo, have made this more accessible than ever, while services, like Bombbomb.com, make it even easier to record a video and get it to your potential customers.

However, simply creating and posting videos is not enough. It is important to understand how to develop high quality content that will allow you to engage strategically and share your organizational values with both your current and potential customer base. This will help them understand what your organization's core values are, what you offer, and why they should buy your product or service. 

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10 Ways Technology Can Enhance Your Business

[fa icon="calendar'] September 11 / by Susan Ranford posted in technology

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When harnessed correctly, technology has the potential to greatly increase your organization's success. In many cases, use of technology may be the progression of the processes you have in place already. However, others may call for adjustments to optimally reap the benefits of business technology.

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How to Save Time and Money for Your Business

[fa icon="calendar'] August 07 / by Susan Ranford posted in Strategic planning, productivity

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This is What Your Disaster Recovery Plan Should Look Like

[fa icon="calendar'] July 20 / by Susan Ranford posted in Strategic planning, scenario planning

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Your business network and access to your data can be disrupted anytime because of natural or artificial disasters. Although, you cannot do anything to prevent the occurrence of such disasters, you can take actions to secure your data. By addressing these issues during your next strategic planning session, you can take action before unplanned scenarios arise. Additionally, using recovery software is beneficial because it will keep your most important information safe in the face of any emergency. Knowing that your data is easily accessible, will give you time to focus on your other issues.

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