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Strategic Planning and Management Insights

3 Reasons Why You Need a Strategic Plan

[fa icon="calendar"] August 12 / by Anthony Taylor

Are you leading an organization or a business? Whether you are leading a big or small organization, or a non-profit or for-profit business, you need to have a strategic plan. Here are three reasons why:


1. It will give you a clear direction so you can reach where you are going.

In Lewis Carroll's Alice in Wonderland, Alice came to a fork in the road and saw a Cheshire cat in a tree. She asked, "Which road should I take?" The Cheshire cat replied, "Where do you want to go?" Alice answered, "I don't know." "Well," said the cat, "it doesn't matter. Any road will get you there."

Without having a clear destination, none of the operational things you do is going to make a difference. A strategic plan will give you clarity to where you want to go, so you won’t end up going nowhere.

DOWNLOAD PDF: Benefits of Strategic Planning Meeting

2. It will help you prioritize so you can do the right things at the right time.

On any given day, you have many different things to do. But which one do you need to focus on? Make sure that you have prioritization. A strategic plan will help you prioritize, making sure you are doing the right things at the right time.

3. It will help you create a clear plan for the rest of the team.

If your team doesn’t know where the organization is going, how can they contribute and help you move forward? A strategic plan provides a clear plan for the rest of your team so that everyone can do their part. Its absence creates confusion, uncertainty, and wasted resources.

Move Forward with Strategic Planning

If you do not have unlimited time, money, or people in your company, you can't afford to not have a strategic plan! Strategic planning is not an option, but a priority. If you are committed to see your organization move forward, now is the best time to create a strategic plan that will get your team on the same page and moving in the right direction.


Are you developing your organizational strategy? 
Find out how a facilitator can help you make the most of your strategy meeting,
or learn how to lead the process yourself:


Topics: Strategic planning

Anthony Taylor

Written by Anthony Taylor

Anthony Taylor is thought leader on strategy and leadership. He's a published author on the subject of entrepreneurship and strategy, Anthony can be found doing keynotes in both French and English. You can connect with him on Twitter @anthonyctaylor and have him work with your team on your strategy and organizational development.


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