In this episode of our Strategy and Leadership Podcast, we talk with Archana Iyer. Archana is the Strategy Director at Weber Shandwick. She is a dreamer, a thinker, and a ‘culture vulture’. Originally from India, she worked for nine years in the advertising industry, and won various awards for her work in advertising strategy. She eventually moved to New York City, where she is currently leading strategy with Weber Shandwick and working with a variety of industries and organizations.
Director of Strategy for Havas Montreal, John Pankert, joined us to chat on our Strategy and Leadership podcast. Havas is one of the biggest advertising groups in the world, and they work with integrated campaigns and a variety of clients on digital products and projects.
There are 70 people in the Montreal office, including advertising teams, front and back end developers, content creators, and an in-house strategy team. There are six people on the strategy team who are able to work with diverse strategy needs a client might have. John and his team help clients define their strategy and positioning, create team buy-in, and then build the organization's branding and positioning from that strategy.
Bob Prenovost, who is the Managing Principal at Propellor Advisors, joined us on our Strategy & Leadership Podcast to explain the strategic benefits of social enterprises. While we commonly think of a social enterprise as being either a non-profit or a not-for-profit organization, a social enterprise can also be a for-profit company that is committed to a social cause, whether it be for example humanitarian or environmental. Regardless of the sector, Propellor Advisors' mission is to help organizations become social enterprises.
We asked Bob why organizations might be interested in becoming social enterprises, especially non-profit organizations who might be struggling to retain funding. He explained that government and donor funding is increasingly limited, and not guaranteed, and the continuous search for funding may take more resources and output than income generated in the end.
In this episode of our Strategy and Leadership Podcast, Brock McDonald, the CEO of the Recycling Council of BC, joined us to chat about strategic planning, team building, establishing partnerships and leading initiatives within a non-profit environmental organization. Brock has worked with the Recycling Council of BC since 2003 where their mission is to minimize and eventually eliminate waste.
In this episode of our Strategy and Leadership Podcast, we were joined by Andrew Budkofsky, the Chief Revenue Officer (CRO) at Digital Trends. Andrew has a rich background in media and technology, and has worked with cable television, web TV, interactive technologies and sales.
Currently leading the sales team at Digital Trends, Andrew is involved with the latest technologies in the communications and media world.
Julie Carbone, the Associate Director of Strategy at OMD Montreal, joined us to chat about aligning teams with organizational strategy and performance. When working with external clients in the world of advertising and marketing, there are two strategies to consider: both yours and theirs. It is important to work together and communicate with internal teams, as well as client teams.
Some great topics Julie chats about include:
In this edition of the Strategy and Leadership Podcast, I interview Shane Wright of Paladin Security.
Shane is the Director of Operations, Vancouver Island, at Paladin Security Group Ltd., and he has been with the company for 6 years. What I appreciate about this conversation is hearing about some of the tactics Paladin used to develop the people in their organization, and how Shane was able to follow a set growth trajectory.