Strategic Planning and Management Insights

Join us on June 29th for the SME Strategy Summer Mingler 2017

[fa icon="calendar'] May 30 / by Grace Lu posted in Event Marketing, Networking

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Join us on June 29th for one of the quarterly mingler events put on by SME Strategy.

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Event marketing at work- Heineken Italy

[fa icon="calendar'] November 03 / by Anthony Taylor posted in Event Marketing, Marketing

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This video is one of the best examples of event marketing that I have seen. The metrics are unbelievable, but when you think outside the box, thats what it gets you.

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Event Marketing, a lesson from Professional sports.

[fa icon="calendar'] October 04 / by Anthony Taylor posted in Event Marketing

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This past weekend I attended the re-opening of B.C. Place, and I got to thinking of all the work that was put into these respective events, and all the things that can go wrong with a huge event like a stadium opening.

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