Strategic Planning and Management Insights

Join us on June 29th for the SME Strategy Summer Mingler 2017

[fa icon="calendar'] May 30 / by Grace Lu posted in Event Marketing, Networking

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Join us on June 29th for one of the quarterly mingler events put on by SME Strategy.

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Buying from an ostrich, selling info products and networking more effectively.

[fa icon="calendar'] April 24 / by Anthony Taylor posted in Event Marketing, Networking, Sales

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Networking, marketing, and selling; things we do every day as business owners.

Do you sell like an ostrich?

First I wanted to share a commercial that I saw recently for stride gum.

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Host a party and sell more stuff. Event marketing works.

[fa icon="calendar'] March 22 / by Anthony Taylor posted in Event Marketing, Marketing, Business strategy

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Yesterday night I was invited to a meetup put on by :"My Viral Web".

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Visa uses event marketing and the Super bowl to increase usage.

[fa icon="calendar'] November 21 / by Anthony Taylor posted in Event Marketing

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Event marketing at work- Heineken Italy

[fa icon="calendar'] November 03 / by Anthony Taylor posted in Event Marketing, Marketing

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This video is one of the best examples of event marketing that I have seen. The metrics are unbelievable, but when you think outside the box, thats what it gets you.


I dont want to call this a publicity stunt, because it is a very well thought out, and well executed marketing event.

Whatever you want to call it , Heineken did a great job not only getting people in the venue and planning everything, but more importantly, they contacted different levels of press including : News media, Sports Media, and Bloggers to share the story as it was going on, and long after the event had finished.

By using different communication channels, Heineken was able to go viral, and have their messages and brand shared with people all over the world.


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Event Marketing, a lesson from Professional sports.

[fa icon="calendar'] October 04 / by Anthony Taylor posted in Event Marketing

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This past weekend I attended the re-opening of B.C. Place, and I got to thinking of all the work that was put into these respective events, and all the things that can go wrong with a huge event like a stadium opening.

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