In this episode of our Strategy and Leadership Podcast, we talk with Archana Iyer. Archana is the Strategy Director at Weber Shandwick. She is a dreamer, a thinker, and a ‘culture vulture’. Originally from India, she worked for nine years in the advertising industry, and won various awards for her work in advertising strategy. She eventually moved to New York City, where she is currently leading strategy with Weber Shandwick and working with a variety of industries and organizations.
Director of Strategy for Havas Montreal, John Pankert, joined us to chat on our Strategy and Leadership podcast. Havas is one of the biggest advertising groups in the world, and they work with integrated campaigns and a variety of clients on digital products and projects.
There are 70 people in the Montreal office, including advertising teams, front and back end developers, content creators, and an in-house strategy team. There are six people on the strategy team who are able to work with diverse strategy needs a client might have. John and his team help clients define their strategy and positioning, create team buy-in, and then build the organization's branding and positioning from that strategy.
Last week I started working with a personal trainer (My fiance wants me to get into wedding shape and apparently round is not an acceptable shape).
Lorie Corcuera is co-founder and culture creator at SPARK Creations, an organization that helps other businesses build (or re-build) their cultures around their people. Lori explains that SPARK helps to humanize work by putting the focus on people, to help them understand who they are, and how they can live their most effective life, both in their personal lives and at work.
- Culture cannot be created or simply redesigned; it's not a top down decision. Culture manifests through a reciprocal process, and can be fostered and adjusted through communication, collaboration, and behavior reinforcements.
- Fostering a culture that reflects your organizational values and strategy is important. Make sure to reward behaviors that encourage what you're trying to accomplish.
- Treat your team like responsible adults; that's what they are.
- Rather than acting as an enforcement arm, leadership teams, management and HR, should instead work together with teams to support their growth.
Listen to our full podcast interview with Jane Watson below, where she goes into depth about the importance of aligning strategy, performance and your team.
In this edition of the Strategy and Leadership Podcast, I interview Shane Wright of Paladin Security.
Shane is the Director of Operations, Vancouver Island, at Paladin Security Group Ltd., and he has been with the company for 6 years. What I appreciate about this conversation is hearing about some of the tactics Paladin used to develop the people in their organization, and how Shane was able to follow a set growth trajectory.