Have you ever wondered what it is that makes a mission statement great? The key is to keep it simple: Outline what it is your organization wants to do (the problem you are solving), but don't be vague. Your mission statement should be attainable, but also inspirational.
Why is a mission statement so important? One of the biggest reasons is that it represents the common purpose for the organization. Each member of the team will have a unique background, belief structure, and expertise. Not every team member will be the same. In fact, organizations thrive with team diversity, as long as the team understands what the common purpose of the organization is (i.e. the vision, mission & goals). By clearly outlining your company mission statement, you are communicating to your team, your customers, and the world what your organization aims to achieve.