Strategic Planning and Management Insights

Amazon Prime Business Strategy for Customer Aquisition

[fa icon="calendar'] July 15 / by Anthony Taylor posted in Sales, Marketing, Business strategy, Business news

[fa icon="comment"] 0 Comments

So today is July 15th and it's Amazon Prime day, declared a day with better deals than Black Friday. I took a peek, and so far it's pretty good. 

Read More [fa icon="long-arrow-right"]

Strategy to market your business #34 : Be unique

[fa icon="calendar'] May 23 / by Anthony Taylor posted in Sales, Entrepreneurship, Business strategy

[fa icon="comment"] 0 Comments

Marketing yourself and your business is one of the most important parts of owning a business.

It can also be one of the most challenging.

Throughout the next few months I'll outline a few strategies that will help your marketing and help you build a successful business.

Read More [fa icon="long-arrow-right"]

Buying from an ostrich, selling info products and networking more effectively.

[fa icon="calendar'] April 24 / by Anthony Taylor posted in Event Marketing, Networking, Sales

[fa icon="comment"] 0 Comments

Networking, marketing, and selling; things we do every day as business owners.

Do you sell like an ostrich?

First I wanted to share a commercial that I saw recently for stride gum.

Read More [fa icon="long-arrow-right"]

How can pricing strategies affect your business.

[fa icon="calendar'] March 21 / by Anthony Taylor posted in Sales, Accounting, Business strategy

[fa icon="comment"] 0 Comments

How do you come up for the price of your service?

Read More [fa icon="long-arrow-right"]

Your business is a person, but is it a likeable person?

[fa icon="calendar'] November 17 / by Anthony Taylor posted in Sales

[fa icon="comment"] 0 Comments

As the adage goes : People do business with people that they like, know and trust.

Read More [fa icon="long-arrow-right"]

Want to be successful in business? Connect before you pull.

[fa icon="calendar'] November 03 / by Anthony Taylor posted in Networking, Sales, Business management

[fa icon="comment"] 0 Comments

As you know, I talk a lot about strategy. What your business is, what it isn't, and how you can be successful in it.

Read More [fa icon="long-arrow-right"]

Sales Excellence -lessons from Peter Legge

[fa icon="calendar'] September 26 / by Anthony Taylor posted in Sales, Business management

[fa icon="comment"] 0 Comments

Last night I was invited to the launch of the Peter Legge institute of sales excellence.

Read More [fa icon="long-arrow-right"]

Why Mad men go for expensive lunches and dinners.

[fa icon="calendar'] September 17 / by Anthony Taylor posted in Sales, Business management, Marketing

[fa icon="comment"] 0 Comments

This past weekend I did a talk about outlining your business plan , and one of the areas that I touched on was the cost structure, and revenue streams of businesses.

Read More [fa icon="long-arrow-right"]

Double up promotion from Starbucks.

[fa icon="calendar'] August 17 / by Anthony Taylor posted in Sales, Marketing, Business strategy

[fa icon="comment"] 0 Comments

Are you one of those people that need a coffee to get you going? Sometimes you even need a second coffee in the middle of the day just to get through the day? Apparently there are alot of us out there, and Starbucks knows it. When I went to get my morning coffee the other day they told me that with my receipt I could come back after 2 pm to get an Iced coffee for only two dollars. I thought this was an awesome promotion for a few reasons:

-mmm Iced coffee in the summer

-That's a great discount on an iced coffee

- Those sneaky buggers are going to get me to COME BACK so I can get my coffee from them, and not a competitor.

There are a few marketing concepts that go into this promotion including: increasing the dollar spent per customer and incentivizing the customer to come back to the store ( maybe they will buy food too).

Starbucks does a great job of cross selling their customers , and manages to sell extra products where typically one is sufficient. Another company that is most well known for up selling is Mcdonalds with their famous line: " would you like fries with that?"

What products or promotions can you offer to your customers for up sale/cross sell, and through that increase their lifetime value to you?

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

 

New Call-to-action

Do you want your team to be on the same page?

Be more organized, get more done, have more fun.

Get your copy of Alignment and create the results you want for your team today! 

Contact Us

About SME Strategy 

We work with leadership teams of businesses and non-profits to help them create a clear vision of the future and the action steps to get there. Click here to learn more.

Subscribe to Email Updates

why use a strategic planning template

strategic planning consultant podcast.jpg
Strategic planning consultant podcast stitcher.jpeg
Strategic planning podcast facilitator soundcloud.png