We talk about using culture to support behaviours as being a part of the strategic planning process.
It's the difference between talking the talk and walking the walk. The part of that that really makes a big difference is rewarding the walk.
When you reward your people for acting in line with the values you want to create, it can help support and foster a culture that is aligned with your organizational values.
University of Minnesota head coach, PJ Fleck, demonstrates building culture when he rewards his player for being the embodiment of the desired culture.
Watch here on Instagram.