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Strategic Planning and Management Insights

Optimizing Your Product Portfolio

[fa icon="calendar'] July 08 / by Louisa Schabel posted in Growth, Portfolio management

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The BCG-Matrix is an effective tool which helps you with strategic planning and implementing your growth strategy by identifying and evaluating the most profitable products and strategic business units. Organizations can identify the current and future value of their products, as well as the best strategic approach to invest in order to increase profit, market share and return on investment. The BCG-Matrix is also called growth/share matrix because the market growth rate and relative market share are being considered. Therefore the revenue streams are positioned in a matrix of four quadrants, which were named symbolically and give an indication for recommendations on actions like investments or divestment.

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