One of the members of the SME Strategy Facebook community asked the other day:
Social media and the Internet make it easy to build your brand online. Social networking, websites, directories, and content creation are all great ways to build your brand to educate people on who you are, and why they should care.
Have you ever gone to a networking event and there's someone else there that has the same business as you?
Don’t you just hate that question?
What is a brand?
You hear about brands every day, but what is the difference between a brand, and a business?
A brand is a business that had developed a personality.