Strategic Planning and Management Insights

6 Steps Small Businesses Should Take to Create an Effective Digital Marketing Plan

[fa icon="calendar'] August 20 / by Ray Wang posted in Marketing, Business strategy

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Developing an effective digital marketing strategy requires customer, competitor and industry analysis, an understanding of different digital tools, and concrete quantifiable goals.

To create a comprehensive digital marketing strategy, take the following six steps:

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Amazon Prime Business Strategy for Customer Aquisition

[fa icon="calendar'] July 15 / by Anthony Taylor posted in Sales, Marketing, Business strategy, Business news

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Amazon customer strategy business

So today is July 15th and it's Amazon Prime day, declared a day with better deals than Black Friday. I took a peek, and so far it's pretty good. 

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Are Search Engines Finding Your Site?

[fa icon="calendar'] July 10 / by Jenna Sedmak posted in Marketing

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SEO and Online Marketing

 

Is your organization's website searchable? How does it stand up against your competitors’ sites? Does it show up on first page Google results using a variety of keywords? Do you use any analytics programs to view your site data?

These are some important questions to consider when thinking about search engine optimization (SEO) for your company web page. Using SEO to generate organic traffic is an integral part of an online marketing strategy – especially if doing business depends on turning online traffic into leads.

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You’re on the same team, but are you shooting at the same net?

[fa icon="calendar'] June 16 / by Anthony Taylor posted in Marketing, Business strategy

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Let’s say you’re the CEO of your business and I asked you how you measured success.

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You have 8 seconds to share your marketing message.

[fa icon="calendar'] April 06 / by Anthony Taylor posted in Media, Marketing

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Forget Customer Loyalty Cards - Join the disloyalty trend!

[fa icon="calendar'] March 16 / by Jenna Sedmak posted in Business management, Marketing, Business strategy

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As a coffee drinker living in a city, I have learned all about coffee loyalty cards. These cards are a great marketing strategy for customer retention by giving out a free drink after purchasing a certain number of beverages. While enjoying a coffee at one of my favorite local spots last week, I stumbled upon an article describing an evolved form of this concept. This same marketing strategy, combined with the concept of collaboration of local businesses is called the 'disloyalty program'.

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Talk to your clients and customers to get the best insights.

[fa icon="calendar'] December 15 / by Anthony Taylor posted in Marketing, Business strategy

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One of the best lessons I got as a young consultant was when I trying to prove my value to someone by listing all my skills and experience.

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Do you understand your customers and what they want?

[fa icon="calendar'] June 03 / by Anthony Taylor posted in Marketing, Business strategy

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I was just chatting with someone at my office about the wonderful and mystical world of business.

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Do you know the rule of 7 and why it's important for your business strategy?

[fa icon="calendar'] May 01 / by Anthony Taylor posted in Marketing

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Social media, print media, presentations,email newsletters, content marketing and networking are part of a great marketing strategy.

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The success of your marketing depends on 3 things.

[fa icon="calendar'] April 19 / by Anthony Taylor posted in Marketing, Business strategy

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Which business do you think is more successful?

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