If you're wondering why you should take time out to work on strategic planning, it's because you will reach your organizational goals faster.
Every business has goals, targets and objectives for whatever they are striving to achieve.
Sometimes though, those goals are not helping you get closer to where you want to be.
Someone once said "Wrong metrics lead to wrong decisions; doing the wrong things better doesn't do any good"
Taking the time to do strategic planning, whether with your business unit, or the top levels of management will help you re-identify what you should be working on and what is going to move you closer to where you want to be.
Theres a great book : "Getting things done, the art of stress free productivity" that says there are different 4 types of activities:
- Important and urgent
- Urgent but not important.
- Important and not urgent
- and Not urgent and not important.
Strategic planning will help you determine which activities you're doing are important and which ones aren't.
If you're trying to determine that for your business, you first have to figure out where you want to go; What's your Vision?
What are you hoping to achieve in your business, long term?
And then think: What do you do on a daily basis that's going to get you there?
In other words: What is your mission? Why do you exist?
and then identify objectives (those goals we talked about earlier) that will help you move towards your mission and vision.
If there's an activity that in one way or another doesn't move you closer to your objectives, mission or vision, then consider your reasoning for doing it at all.
That might fall under the not important+ urgent/not urgent category.
It seems simple to do that on an individual basis, but now think if that message and methodology spread throughout your organization, how much faster would it move towards it's goals and targets?
By taking the time to identify the key priorities, and removing what I would call distractions, you'll be able to achieve your goals faster.
However, if you don't take the time to identify what's most important to your organization then you'll continue to under perform and you'll be kept busy with things are arguably not important to organizational growth.
Strategic planning doesn't have to be complicated, but because it sounds complicated many companies don't do it as often as they should.
Incorporate strategic planning in to your organization, and you'll quickly see the benefits.
Contact us today to see how your organization could benefit from strategic planning or consider hiring us to facilitate your next strategic planning session.